It’s Heart Month ~ Are You Marketing Your Grocery Store Services?
Cindy’s Note
In late December 2015, I jumped on a great marketing opportunity by agreeing to do a recorded interview by Annette Hottenstein, MS, RD from The Food Sommelier. The title of the podcast was ‘What’s in Your Grocery Bag?’ After the fun interview, Annette sent me the electronic link to the edited podcast and I was able to post it to my website and social media. I’m now thinking of using this podcast to pitch myself to a local radio station or two. I’ll get back to you on that. My point is that marketing comes in many forms and creative twists, so stay alert and jump on opportunities that come your way.
Listen to ‘What’s in Your Grocery Bag?’ podcast here.
Extras
3 Marketing Tidbits for Your Grocery Store Services in February:
Ask a local grocery store manager’s OK to post a Heart Month themed, eye-grabbing poster with your contact info.
Post the poster from #1 at your public library, too.
Send a local TV station, radio station and/or newspaper a brief press release about a Heart Savvy grocery cart and include your contact info.
Cindy Silver, MS, RDN, LDN
Registered Dietitian
Winston-Salem, North Carolina
About Cindy
Cindy Silver is a registered dietitian who spent 19 years working in the retail food industry, both on the corporate staff and as a consultant. She understands the ins-and-outs of working in a positive synergy with upper management as well as store employees. She offers individual coaching and consultation for Nutrition and Wellness professionals who wish to expand their business services into the grocery store venue with great success!
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