A grocery store tour is all about fun learning so keep it light and friendly from start to finish.
Be Your Best Professional Self
The participants in your grocery store tour come with many different ideas and expectations. Some people crave accurate information about food products and labels while others are in desperate need of ideas for creating a homemade meal or snack. Some take notes as you walk through the store and others do not. Some people ask a million questions and others are very quiet and reserved. A group who bonds within their 60-75 minute store tour is a beautiful thing and you can guide their bonding by being yourself.
Greet Your Group with Laughter to Set the Mood
A friendly introduction gets the ball rolling as you begin your grocery store tour. After welcoming them, tell your group about a funny experience you’ve had in a grocery store. And, don’t forget to laugh at your own story. Then, one-by-one, ask your group to introduce themselves with their first name and a funny grocery store experience. When you do an ice-breaker like this, everyone relaxes and laughs. It’s a perfect start to the tour.
Encourage and Manage Questions Throughout the Tour Route
If someone asks a question at your first tour stop then answer it briefly and continue covering your key points. If someone else asks a question then, again, answer it briefly with a smile. If a third person asks a question then it may be best to delay your answer until the end of the tour. While encouraging questions is fine, managing your time to cover key learning points around the store is a priority as is finishing your tour on time. It is possible to answer a question while you and your group walk to the next tour stop so try this, too.
Keep it Light and Friendly from Start to Finish
Every one of your store tour participants is a potential new client for your business. When you show your professional personality in a friendly way then your group enjoys the hands-on education you deliver and they are likely to come back for more of your services. When you keep it light and friendly from start to finish, you keep the mood of the learning as fun for more success.
My 5 Tips for Grocery Store Tour Success are designed to help nutrition and wellness pros lead confident, fun store tours time after time.
What funny grocery store experience will you tell your grocery store tour group as the event begins?